Direct feedback feels like aggression in most cultures because we’re trained to read tone as the message. In the Netherlands, the words are the message. Softening criticism is seen as dishonest — implying the other person can’t handle reality.
Erin Meyer — directness scale
Japan
8%
UK
38%
Netherlands
91%
Israel
96%
💡
Studies show newcomers rate Dutch people as cold in month 1, then revise to honest and reliable by month 6. The behaviour doesn’t change — the interpretation does.
Meyer, The Culture Map (2014)Hofstede individualism index